Merchandising & Category Management

Intelligence Assets for Success

MPA’s industry leading Merchandising and Category Management Group provides partners with strategic market intelligence, product management and advanced category management support.

By combining proprietary information sources with reputable third-party automotive data providers, we generate honed market intelligence and strategic insights that boost sales, streamline inventory and increase profitability.

Based on these advanced sales intelligence insights, MPA develops optimal SKU mix for your product categories based on comprehensive, regional vehicle demographics. Total lifecycle planning introduces new product applications as demands dictate, while demoting slower moving inventory into direct-ship alternative programs.

MPA’s extensive sales intelligence initiatives include:
• Product Management
• Competitive Price Shopping & Analysis
• Point-Of-Sale Analysis
• Catalog Management
• Demand Analysis
• Line Reviews
• Planogram Analysis

Take the steps to drive category growth through increased market share. Our merchandising services leverage intelligence from sales analytics, insights into product movement, stocking levels, regional conditions, POS data, inventory turns, pricing and life cycle management. MPA supports our partners’ expert services.