Last Updated: February 11, 2026
This Privacy Policy explains how Motorcar Parts of America, Inc. (“MPA”, “us”, “we”, or “our”) collects, uses, and discloses personal information about individuals who visit our websites, https://motorcarparts.com/ and https://getpartsmart.motorcarparts.com/partsmart or otherwise interact with us (collectively referred to as the “Services”), including through the use of HubSpot as a third-party service provider that supports our customer relationship management and marketing activities. For the purposes of this Privacy Policy, “you” and “your” refer to users of the Services, whether as a customer, website visitor, representative of a business partner, or any other individual whose information we have collected in accordance with this Privacy Policy.
By using the Services, you consent to the collection, use, and disclosure of your information as outlined herein. This consent also extends to any information collected from you prior to your acceptance of this Privacy Policy. If you do not agree to these terms, please refrain from using or accessing the Services.
Collection And Use of Your Information
When you use or access the Services, we collect various categories of information about you from different sources.
Information You Provide through the Services
We collect the following personal information from you directly:
- Identifiers: May include your name, address, email, and any business contact information. We use this information to provide the Services and to communicate with you. If you sign up for newsletters and email marketing, we use this information to inform you about promotions, products, or services that may interest you.
Device Information and Other Unique Identifiers: Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers. - Commercial Information: Including products or services you have purchased.
- Payment Information: Including credit or debit card numbers.
- Other Information You Provide: Any additional personal information you choose to provide in communications with us.
Information Collected from External Sources
We may gather personal information about you from external sources, including data we collect directly from third parties and information from third parties that you choose to share with us. Such information includes data received from analytics providers such as Google Analytics, which we use to understand user interactions and improve our Services.
Additional Uses of Personal Information In addition to the specific purposes mentioned above, we may use any of the personal information collected to:
- Provide and improve the Services.
- Communicate with you
- Send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites.
- Conduct research and analytics, including to improve our Services and product offerings; to understand how you interact with our websites, advertisements, and communications with you.
- Secure our services and for fraud prevention purposes.
- Uphold our legal obligations
How We Disclose Your Personal Information
In the last twelve months, we have disclosed the following categories of personal information with the following categories of recipients for business purposes:
- Company Group and Affiliates
- Identifiers: Name, email address, and IP address.
- Service Providers
- Identifiers: Name, email address, and IP address.
- Commercial information: Records of products or services purchased.
- Internet or similar network activity: Usage Data.
- Third party analytics and advertising providers.
Additionally, we may also disclose your information as needed to comply with applicable law or any obligations thereunder or to cooperate with law enforcement, judicial orders, and regulatory inquiries, to enforce any applicable terms of service, and to ensure the safety and security of our business, employees, and users. If we are involved in a merger, sale, or acquisition of corporate entities or business units, the personal information we have collected from you may be part of the assets shared in connection with the due diligence process or the change of ownership.
MPA does not sell or share any information collected, except to deliver services, as described above.
Your Privacy Rights
Depending on where you reside, you may have some or all of the rights outlined below concerning the personal information we have collected about you. Please note that these rights are not absolute, and in some cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have the right to request access to the personal information we hold about you or information about our collection, use, and disclosure practices, including the categories of personal information collected or disclosed for a business purpose.
- Right to Delete: You may have the right to request the deletion of personal information we maintain about you.
- Right to Correct: You may have the right to request corrections to inaccurate personal information we maintain about you.
- Right to Portability: You may have the right to receive a copy of the personal information we hold about you and request its transfer to a third party.
- Right to Opt-Out of Sale, Share, and Targeted Advertising: You have the right to opt-out of having your personal information sold or shared to third parties.
To exercise any of these rights, you may contact us by sending us an email at privacypolicy@motorcarparts.com. We do not discriminate against individuals for exercising their rights.
Children’s Privacy
Children under the age of 18 are not permitted to use the Services. If we become aware that we have inadvertently collected information about a child under the age of 18 or the relevant minimum age in your jurisdiction, we will take commercially reasonable steps to delete such information.
Data Retention
We retain your personal information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the Services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property, or products.
Do Not Track
Our website does not respond to “Do Not Track” (DNT) signals or similar mechanisms transmitted by web browsers. DNT is a preference you can set in your browser to inform websites that you do not want to be tracked. Since there is no universally accepted standard for how to respond to DNT signals, we currently do not take action in response to them.
Shine The Light Disclosure
Under California Civil Code Section 1798.83, California residents may opt out of the sharing of their Personal Information with unaffiliated third parties for those third parties’ direct marketing purposes. If you would like to opt out, you may do so by emailing us at the information in the Contact Us section.
Updates To This Policy
We may update this Privacy Policy periodically, and any changes will be reflected by the “Last Updated” date at the top of this document. All changes take effect immediately upon posting, unless otherwise specified. Your continued use of the Services after any changes become effective constitutes your acceptance of the revised Privacy Policy. If you do not agree with any updates to this Privacy Policy, please discontinue using or accessing the Services.
Contact Us
If you have any questions about our privacy practices or this Privacy Policy, please feel free to contact us at privacypolicy@motorcarparts.com. If applicable, you may also reach out to your local representative using the contact details provided above.