Marketing Services

EXTENSIVE MARKETING SUPPORT AND INSIGHTFUL SALES INTELLIGENCE.

MPA provides extensive marketing and creative support for customers. We will provide advertising artwork and graphic assets as well as review and provide expert suggestions for your campaign plans. MPA can also provide point-of-purchase materials such as counter mats, displays, collateral and other materials to help you expand your rotating electrical business and merchandise related products.

MPA’s Sales Intelligence Agency (SIA) also supports sales through advanced category management. The SIA can provide strategic marketing intelligence and category management support. Leveraging the resources of numerous third-party automotive data providers such as R. L. Polk & Co., MPA can provide you with extensive zip-based vehicle demographics to create optimal SKU mixes for your starter and alternator inventories.

Our Sales Intelligence efforts also enable you to benefit from competitive price shopping, catalog management, including e-catalogs, line reviews, planograms to help you make the most of your store space. MPA also provides extensive field sales training, including sales call ride-alongs, technical and certified training programs and sales collateral support.

MPA’s marketing resources and sales expertise can make the difference between just offering quality products and growing your rotating electrical business.